6 tips to boost customer interest in your shop
Next to generating revenue and closing sales, building relationships with customers is among the most important tasks when it comes to running a successful business. But as you know, attracting and retaining customers can be quite tricky. With countless options available, standing out amidst the noise and capturing attention requires strategic tactics.
Let’s delve into 6 strategies that can help your garner more interest from customers, ultimately leading to better sales.
- Engage customers with educational content: Educational content is key to building trust and interest. Provide informational materials, such as blogs, articles and social media posts, that discuss the benefits of products and how they work. Highlight their convenience and effectiveness to intrigue potential buyers.
2. Update and maintain your website: The primary method for both customers and B2B buyers to discover new businesses is through online searches. A well-designed website enhances your online presence and makes it easier for customers to find you and engage with you. An updated and well-maintained website ensures that you remain visible and competitive in the digital marketplace (Forbes 2020).
3. Create attractive in-store displays that stand out: Make sure your display stands out. Well-designed displays effectively showcase your products and highlight any promotions. If possible, make sure you equip your staff with information and knowledge so they answer any questions that customers may have.
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4. Make sure your packaging is eye-catching: Visual appeal is key to attracting customers. Invest in attractive packaging that highlights the key selling points of your products and make sure that your website stands out with original and top-tier design. Use imagery that communicates the product’s benefits clearly and effectively (Business.com 2024).
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5. Offer discounts and promotions: Customers always seek value and bargains. Entice them by giving them introductory discounts or implementing special promotions, such as buy 2 and get 1 at half-price, or offering free gifts with their first purchase. These offers draw in new customers who may have been contemplating doing business with you but required a little nudge (Forbes 2020).
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6. Recontact old customers: Go back to your lapsed customers contact list and market to former customers who haven’t done business with you for a while. Create a regular schedule to do this and reach out to them via email with a “We miss you” message, offering some type of deal or promotion (Forbes 2020).
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In today’s competitive landscape, capturing customer interest is not as easy as it used to be; but that is ultimately the key to boosting sales. By trying out different strategies and seeing which ones work best, you can most definitely increase customer engagement.
Remember, while having good products is crucial, presenting them in the right way is equally important for success in the market.
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Sources:
Business.com. 12 Proven Ways to Increase Sales. Updated 11. 1. 2024. Accessed 4. 3. 2024. https://www.business.com/articles/how-to-package-your-product.
Forbes. 28. 2. 2020. 10 Great Ways To Attract New Customers To Your Small Business. Accessed 4. 3. 2024. https://www.forbes.com/sites/allbusiness/2020/02/28/attract-new-customers-small-business-tips/.
