Immune support vitamins simply can’t be missing on your shelves.
Autumn brings a 40% surge in sales
Always stay ahead of consumer demand for health products—especially during autumn and winter. Retailers who stock immune-boosting supplements can expect a significant increase (between 35% and 40%) in sales, because consumers are looking for ways to protect themselves from the cold and flu season.
In 2023, the immune health supplements market saw major growth, driven by a rise in consumer health consciousness and the preference for preventive healthcare. Approximately 39% of global consumers report taking supplements primarily to enhance their immunity, with vitamin C, D, and zinc being the most popular choices.
The challenge of staying healthy in winter
Autumn and winter present a perfect storm for weakened immunity:
- Increased exposure to germs: People spend more time indoors and in close proximity to others, making the spread of colds and flu more likely.
- Colder temperatures: Cold weather can weaken the body’s natural defenses and dry out nasal passages, creating an easier pathway for infections.
- Lack of sunlight: Shorter days mean less exposure to sunlight, leading to lower levels of vitamin D.
- Flu season: With flu season peaking in winter, consumers become more mindful of illness prevention and seek out supplements to support their health.
Understanding these challenges highlights the need for immune support products, which have become a top priority for consumers during this time.
Key immune-supporting vitamins & supplements
Stocking up on essential vitamins and supplements will help meet demand for products that strengthen immunity. These are the best-sellers to consider:
Vitamin C
- A go-to for immune health, vitamin C is known to reduce the duration of colds.
- High consumer demand year after year.
Vitamin C + Selenium + Zinc
- A powerful combination for boosting the immune cell function and shortening the duration of colds.
- Zinc and selenium help regulate immune responses and protect against infections.
Vitamin D
- Especially important in the darker months when sunlight is scarce
- A must-have, as many consumers are deficient during winter
Magnesium
- Vital for supporting numerous bodily functions, including stress management and immune health
- Increasingly recognized for its role in maintaining overall health
ImunUp
- ImunUp with 7 amino acids, 11 vitamins and 8 minerals for strong immune system
- High demand during flu season.
Now is the time to stock up
With cold and flu season on the horizon, consumer awareness is at an all-time high.
By increasing your inventory of these key supplements, you’ll be able to capitalize on the peak demand while offering your customers exactly what they need to stay healthy this season.
Don’t wait until flu season is in full swing—ensure your shelves are stocked with these must-have products before consumer demand spikes. Many buyers are shopping early, looking for ways to protect their health as the colder months approach. Be ready to serve them.
Additional tips to boost immunity
- Stay active: Encourage consumers to engage in regular exercise to support a healthy immune system.
- Eat nutrient-dense foods: Whole foods, fruits, and vegetables provide essential vitamins and minerals naturally.
- Hydration is key: Drinking water helps maintain mucous membranes, which act as the body’s first line of defence.
- Promote rest and recovery: Remind your customers that good sleep is essential for strong immunity.
- Reduce stress: Stress management, through activities like meditation or yoga, can have a profound effect on immune health.
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