Spring-themed sales start in February.
February is a unique month for retailers who offer or are interested in offering health and wellness products.
This is the moment to prepare your store for the upcoming spring season, because spring means some unique consumer behaviour. If you plan early, you can ensure a seamless transition into spring and position your business to meet the evolving needs of consumers.
Some useful stats for you: The demand for health products is increasing. The global wellness economy reached a new peak of $6.3 trillion in 2023 and it represents 6.03% of the entire global GDP (Source: Global Wellness Institute).
So, why should you prepare your range for spring in February?
• Body “spring-clean”: Just as many undertake spring cleaning for their homes, consumers often seek to detoxify their bodies to prepare for increased activity in spring and a fresher diet. Offering detox products in February aligns with this mindset perfectly.
• Seasonal transitions: The human body requires time to adjust to changing weather and longer days. By stocking up on health supplements now, you can cater to customers aiming to keep their energy levels high as spring approaches.
• Preparing for spring fatigue: Post-holiday periods can lead to decreased activity levels. February is an ideal time for individuals to renew their fitness routines. Providing supplements that support exercise can help them establish effective regimens before spring.
Our best, seasonally relevant products:
With our products you’ll capture seasonal demand before competitors.
• IMUNUP: Formulated with 7 amino acids, 11 vitamins, and 8 minerals, IMUNUP strengthens the immune system, providing daily nutritional support to keep customers healthy during the weather change.
• Magnesium: Featuring 375 mg of magnesium citrate per dose, our magnesium ensures optimal absorption, supporting normal muscle function, psychological health, and maintaining healthy bones and teeth.
• Bio Detox: A 100% natural blend of green superfoods (chlorella, spirulina, barley- and wheatgrass) made to support body detoxification, which can help control a range of health issues and reduce excess weight.
• Liver Cleanse: A potent blend of extracts (milk thistle, artichoke, ginger) that help prevent fat accumulation in the liver and support the immune system for a comprehensive spring “cleanse”.
How to encourage customer engagement to drive interest and sales:
• Motivate them to set achievable goals: Motivate customers to establish realistic health goals leading up to spring.
• Share success stories: Highlight testimonials from satisfied ž users to build trust and credibility.
• Offer promotions: Implement special spring promotions to incentivize purchases and reward loyal customers.
By preparing in February, retailers can meet consumer demand for health and wellness products before spring comes.
Partner with us to offer high-quality supplements that support your customers’ health goals.
Interested in exploring our entire range of products?
Click here and check out our catalogue!
