Holidays are coming and health, slimming and beauty products find themselves in high demand every year. For many, this is the season of self-care and transformation, a time for holiday gifting, and a chance to get into the idea of a “New Year, New You.”
For retailers, the appeal of slimming and beauty products during this time is clear: they tap into consumers’ desires for self-improvement and offer them. Here’s why these products are prime for the season and how retailers can leverage this demand.
1. The season of self-care
For most people, the holiday season brings a sense of warmth, celebration, and a focus on one’s wellbeing. Shoppers increasingly see these months as an opportunity to invest in themselves which positions health, slimming and beauty products as ideal purchases. These products particularly appeal to those looking to improve their health and appearance before the new year kicks off.
2. Holiday gifting
Self-care items, particularly beauty products make thoughtful and practical gifts, aligning with the recent trend of gifting self-care. In recent years, there’s been a significant increase in consumers buying self-care products as gifts for family and friends. Gifting health and beauty products conveys a supportive and positive message—one of health, empowerment, and a fresh start for the recipient.
3. “New year, new me”
The “New year, new me” mindset motivates customers looking to achieve health and weight goals as they enter the new year. This season, more consumers are expected to invest in products that promote health, vitality, and a renewed sense of self. From slimming formulas to beauty supplements, products that support personal transformation are at the top of holiday wish lists.
Retailers, make the most of this unique time of the year
For retailers, the holiday period is ripe for creative marketing and strategic promotions. Slimming and beauty products perform exceptionally well when bundled into gift sets or holiday-exclusive editions. You can create exclusive, limited-time offers that encourage shoppers to buy now rather than wait.
Social media and influencer partnerships further drive interest, especially for beauty and slimming products where recommendations and trust play a vital role in purchasing decisions. By working with influencers and engaging audiences online, retailers can reach shoppers who are ready to invest in themselves.
Products to consider:
• Collagen SkinCare
• Collagen JointCare
• Detox Belly Burn
• Night Fatburn Extreme
• D-Fatburner
Prepare early to stay ahead of the curve, attract loyal customers, improve your brand’s reputation, and drive business growth!
Write to us at [email protected] or book a meeting here!
Interested in exploring our entire range of products?
Click here and check out our catalogue!
This year, get ready early. Autumn is coming, and with it comes one of the most anticipated shopping events of the year—Black Friday. This day is a perfect opportunity for retailers to captivate consumers with fun offers and discounts. You might think it’s too early to even talk about Black Friday, but we urge…
Autumn brings a 40% surge in sales Always stay ahead of consumer demand for health products—especially during autumn and winter. Retailers who stock immune-boosting supplements can expect a significant increase (between 35% and 40%) in sales, because consumers are looking for ways to protect themselves from the cold and flu season. In 2023, the immune…
Next to generating revenue and closing sales, building relationships with customers is among the most important tasks when it comes to running a successful business. But as you know, attracting and retaining customers can be quite tricky. With countless options available, standing out amidst the noise and capturing attention requires strategic tactics. Let’s delve into…
These frothy, colourful lattes are completely taking over social media, and as our internal data shows; they are particularly popular among buyers in the summer months! Let us show you why these pretty beverages like golden latte, pink latte or matcha latte can financially benefit YOU, dear reader! Social media hypes up interesting drinks If…
Summer is just around the corner ‒ and with it comes the societal pressure to have a beach-ready body. This pressure, whether it’s valid or not, significantly motivates people to buy slimming products. In the last weeks and months, there has been a noticeable 35% increase in demand for slimming beverages and supplements. Our recent…
We did an audit of the 1,000 biggest e-commerce platforms, and uncovered an intriguing trend in the consumer landscape: A significant sales surge of a particular product category during the springtime. Our meticulous analysis exposes a consistent pattern, revealing a notable 25% rise in demand of these products. This significant increase sparked our curiosity, driving…