Capitalize on the “New Year, New You” mindset by offering product solutions for New Year’s resolutions
As the champagne glasses are set aside and the holiday season winds down, it’s time for goal-setting.
In January, consumers become more health-conscious and often set health or weight loss related resolutions.
For retailers and brands, this period is a golden opportunity to connect with motivated shoppers seeking self-improvement themed products. Meet consumers where their goals are!
A month of self-improvement
January is synonymous with self-improvement, with health, weight loss beauty taking centre stage.
According to recent consumer surveys, over 67% of shoppers adapt their shopping habits in January, for example by prioritizing functional, fresh and nutrient-dense products (source: Chicory).
This trend provides an opportunity for health, beauty and weight loss brands to offer consumers what they are looking for.
Key resolutions and product solutions
1. Weight loss
Weight loss consistently ranks as one of the top New Year’s resolutions. While gym memberships and fitness classes see an uptick, consumers also turn to supplements.
◦ Top Seller: Night Fatburn Extreme
This targeted formula works overnight to optimize fat-burning processes while supporting restful sleep, making it the perfect addition to any weight loss routine.
◦ Top Seller: Detox Belly Burn
With its 2-in-1 slimming and detoxifying action, Detox Belly Burn is ideal for consumers aiming to shed stubborn belly fat and start fresh after the indulgent holiday season.
2. Better health and higher energy levels
After the festive lull, energy and mental clarity become essential as consumers return to their routines. Supplements that support focus, stamina, and overall health can meet this need.
◦ Product to Highlight: Bio Detox
A powerful blend of detoxifying ingredients to help consumers feel energized and refreshed while supporting their natural cleansing processes.
◦ Product to Highlight: Liver Cleanse
While primarily a detox product, its ability to support liver health also plays a role in reducing stress on the body.
3. Improved skin, hair and nails
It’s mostly women that prioritize glowing skin, strong nails, and healthy hair as part of their self-care and skin-care routines.
◦ Top Seller: Collagen SkinCare
A premium product that supports skin elasticity, hydration, and a youthful glow.
◦ Top Seller: Hair Vitamins
Formulated to promote thicker, healthier hair, this product also aligns with the rising demand for products that boost confidence.
Preparing for a period of increased sales
January is the time to align marketing strategies with consumer goals. Here’s how:
• Highlight popular products: Focus on top sellers like Night Fatburn Extreme, Collagen SkinCare, and Hair Vitamins in your campaigns. Showcase their unique benefits and how they align with common resolutions.
• Engage at the right moments: Meet consumers where they’re inspired—whether through targeted online ads, social media challenges, or partnerships with fitness and beauty influencers.
• Inspire with content: Offer value-added content such as healthy recipe ideas, workout tips, and self-care routines that incorporate your products.
• Leverage bundle offers: Create curated bundles that address specific resolutions, such as a “Glow Kit” featuring Hair Vitamins and Collagen SkinCare.
The New Year marks the busiest time for health, beauty and weight loss brands as consumers set out to improve their lives.
By strategically preparing for this period, you can capture the attention of resolution-driven shoppers and position your brand as an essential part of their success.
Let’s make 2025 a win—for both your customers and your business!
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