Post-Easter time is a business opportunity for health products and supplements
Easter is a well-known opportunity for retailers in the food and wellness industries. But did you know that the time after Easter can be just as powerful for making sales?
After all the festive lunches, cheat meals and all of those quick “I’ll just have one more” chocolate treats (sometimes following a period of fasting) consumers can’t wait to feel healthy again.
They will be looking for ways to improve their digestion, get back their energy, and regain control over their bodies. To capitalize on this trend, the time to start sourcing and listing the products you want to include in your inventory is now.
Here are 3 key market insights:
Women still lead the market but men’s interest is rising
Industry data in Europe suggest that about 65% of supplement buyers are women, while around 35% are men. In recent years, sales among men have increased by roughly 20 to 25 percent as more men are interested in healthy food and supplements.Growing demand for detox solutions
Research shows that the global detox products market is expected to grow from USD 38.5 billion in 2024 to USD 68.54 billion by 2034, with a CAGR of 5.9% (Source: Future Market Insights). A Fact.MR report also predicts that the dietary supplement market will reach USD 410 billion by 2034 at an 8% CAGR.Consumers plan their wellness purchases in advance
Many customers don’t wait until after Easter to think about their health after holidays. Google Trends data often show an uptick in searches for “detox”, “appetite suppressant” and “digestion support” even before Easter weekend, as consumers anticipate the effects of festive meals. Retailers who promote these products early, can secure even stronger sales.
Why choose us:
Premium quality and natural ingredients: Nature’s Finest’s products are made with clean, natural and organic ingredients that appeal to health-conscious consumers.
Proven consumer appeal: The market for detox and cleansing supplements continues to grow, especially after the holidays.
Expanding customer base: Although women dominate this segment, an increasing number of men are turning to detox products for improved health.
Timely opportunity: Stocking up now means you’ll be ready to meet the rising demand after Easter.
What costumers are buying?
Weight loss supplements
Detox Belly Burn (our no. 1 bestseller!)
Combines detox and fat elimination to help reduce stubborn fat and boost metabolism. With patented Neopuntia™, it increases fat elimination by 27%* and promotes healthy weight management.OK!FatBurn Coffee
A delicious, creamy coffee drink that blends Arabica coffee, energy-boosting guarana, and L-carnitine to support a healthy metabolism and aid weight loss.
Liver health and detox products
Liver Cleanse
A superfood-packed formula designed to support liver health and strengthen the immune system, making it essential for post-holiday recovery.Bio Detox
A powerful blend of green superfoods rich in fiber and vitamin C that supports detoxification and bolsters the immune system—a great addition to any detox plan.
Superfood Powders and Fiber Supplements
Spirulina
A blue-green algae packed with protein, vitamins, and antioxidants, that supports energy production and detoxification.Chia seeds
Chia seeds are rich in omega-3 fatty acids, fiber, and protein. They help improve digestion and sustain energy levels throughout the day.Psyllium husk
A natural source of soluble fiber, psyllium husk promotes digestive health and helps maintain a healthy weight by supporting digestive regularity.
The role of digital marketing and influencers
In today’s digital age, social media influencers and targeted digital campaigns are powerful tools for driving sales.
Influencers can share authentic experiences, demonstrating how detox products help them reset after festivities. You can leverage platforms like Instagram and TikTok to share customer testimonials and expert advice on supplements and health.
Personalized email campaigns, engaging content, and social proof can boost consumer confidence and drive sales.
Here's some extra good news: A 10% discount for early orders!
To give you an extra nudge to refresh your range with our most popular products, we are offering you a discount. We are giving an 10% discount on orders from the first 15 companies.
For more details reach out at [email protected]. Contact us today to secure your inventory and capitalize on this seasonal opportunity!
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