Matcha did not become a multi-billion-euro category overnight. What began as a traditional Japanese green tea used in ceremonial settings entered Western markets quietly, first through specialty cafés, then through Instagram-driven latte culture. For a while, it was aesthetic. Premium. Photogenic. But trends that survive don’t rely on aesthetics alone.They evolve. Phase 1: Café culture…
Across Europe and globally, two supplement categories continue to expand steadily: The weight-management supplement market, projected to exceed €70 billion globally within the decade. The sleep-support market, forecast to reach approximately €75–80 billion worldwide over the same period. Both segments show consistent year-on-year growth, driven by lifestyle stress, metabolic concerns, and increasing consumer focus on…
At first glance, the numbers seem contradictory. Consumers are spending more cautiously.Retailers are reducing risk. Yet the global dietary supplement market continues to grow, steadily, and in some segments, aggressively. This isn’t accidental. It’s structural. The global dietary supplements market is valued at well over USD 170 billion and is projected to continue growing at…
The weight-management category is one of the largest and fastest-growing segments in food supplements. According to industry data, the global weight-loss supplement market is projected to grow from ~$25B to over $77B by 2032, driven by increasing demand for body-shaping and fat-reduction solutions. Within this broad category, fat-burning supplements stand out as a core revenue…
In a crowded wellness market, success doesn’t come from offering more products; it comes from offering the right ones. The products that customers already trust, repurchase, and recommend. The ones partners reorder because they move fast and justify their shelf space. This catalog is built around that principle. Instead of seasonal experiments or short-lived trends,…
The weight-loss category is full of innovation, new ingredients, new mechanisms, new promises. Yet many products struggle with the same issue: consumers stop using them. The reason isn’t a lack of interest, but a lack of compatibility with real life. Most weight-loss solutions assume that consumers will consistently follow strict dietary rules; cut carbs, avoid…
The supplement market is more crowded than ever. New brands launch daily, advertising costs are rising, and competing on price alone has become a race to the bottom. For many retailers, wellness centers and health-focused businesses, the question is no longer what to sell, but how to stand out. This is where private label supplements…
Weight management is often discussed in terms of fat loss. But for many consumers, the biggest frustration isn’t fat, it’s water retention. Bloating, swelling, and a heavy feeling can appear suddenly and hide real progress. Clothes feel tighter, the mirror doesn’t reflect effort, and motivation drops. This is why water retention plays a much bigger…
For decades, the multivitamin was the foundation of every supplement routine. One pill. Once a day. “Just in case”. But something has quietly changed. Today’s consumers aren’t abandoning supplements, they’re abandoning generic solutions. And in that shift, personalized supplements are starting to replace the traditional multivitamin as the new default. This isn’t a trend driven…
Weight loss is one of the most competitive supplement categories, but not all products perform equally. What consistently stands out is focus. Consumers are no longer satisfied with vague promises of “slimming”. They are looking for solutions that address specific concerns, and the waistline remains the most important one. This is especially true for female…